I was never very "big" marketing. I remember in sixth grade who had a Social Studies project where I could sell what we did. I made some chocolate chip cookies, sandwich bags tossed cheap. My cost basis may've been low, but to no avail, when no one bought anything. Pallet Manufacturing not when there delicious home for sale too.

So I got creative! I added an old baseball card in each bag. Of course, I forgot to remember that the average 6th grade, does not really have much interest in baseball cards vintage.

I forgot to think about "value".
Not in terms of what I consider valuable,
but what means that the buyer deems valuable.

Ever watch infomercials? It barrage with things who really have no interest in. Then that great line.

"How much do you pay? Well, no answer yet …"

That's Marketing 101. Give 'em an offer then sweeten. However, while bonds tend to offer nothing. They could also give away baseball cards.

But I think it gets better. In Opus Fantasy Arts Festival last weekend, a vendor was there looking for our CDs. The sellers were feeling the economic blow. Sales were not good.

The seller was not sure I could afford our CD $ 15. Unknowingly, I gave him the closest. "Good for sellers, is only $ 10.

She bought three CDs!

Wow! Where did that come from? * I was not even trying to sell your thing, and bought three?!

So I started thinking. Maybe I need more closers such.

Check out Music "Bob Baker's Guerrilla Marketing Manual" as an example.

Not only is the book full of tips for promoting music that will greatly benefit its music business, but offers SEVEN SEVEN count 'em Free special reports including: "Killer Press Kits: The 29 most important elements in creating advertising materials Sizzling Music" "The advertising of its music: How to make you pay (and avoiding common errors)" and more.

Go read the list yourself.

What can you offer that will add value to your business? How about a homemade CD with some bonus live tracks, or even MP3 files, burn it? Not sufficient good? Let's add a label or even a shirt to really sweeten the deal!

Oh! Here's one. What if you buy a CD and join to your mailing list, e-mail to give you exclusive access to a website that offers free MP3. This will also help to win new subscribers!

As you can see, I'm still working on ideas.
But maybe you can help?

What it offers to its fans
"sweeten" the agreement and sell more CDs?

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000′s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE “how-to” music marketing assistance.

No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free. Just email subscribe@bardscrier.com

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