Would you like to learn from the world of viral campaigns most successful to date?

 • Learn how to "year zero" of Nin draft viral spread to 3.5 million people
 • How Blendtec spent $ 100 to reach 200,000 subscribers on Youtube
 • Learn how Dove Evolution video drew more than 9 million viewers worldwide online

Read and learn from 3 of the most important campaigns of the viral world.

"Year Zero" project

While record labels lament for losses due to piracy of music, artists like the American rock band Nine Inch Nails (NIN) are coming up with innovative ways to inject fun and mystery in the promotion of the music game. The campaign developed for 2007 Nin Year Zero album, "conducted by digital marketing agency 42 Entertainment, is an excellent example of masking the line between an effective internet marketing campaign and pure entertainment.

The trail of clues began with a concert. White letters in bold in Concert T-shirt out a website link that takes fans on the campaign site. The web site designer cunning full the site with hidden messages and images that are connected to the album. Fans are also USB flash drives containing tracks from the forthcoming album scattered in the bathrooms of the sample of the band's concerts. This "people finding" that "has become much more effective than spam from online networking sites with web links. Not only is the campaign a success of marketing is also a genius from a search engine optimization point of view. Source website contains mostly text content, allowing the search engine to index it.

In the end, "Year Zero" project was a huge success. According to year 42 Entertainment Zero case study site, approximately 3.5 million people were involved with the movement. Since then, the "year zero" campaign is seen as an ideal strategy for saving the music industry of his fall business.

Will It Blend?

How to create a worldwide buzz in a blender that costs $ 400? Well, show how well combining blender.

Then new marketing director of George Wright came up with the idea after seeing his team of R & D, testing the hardness of the product by mixing some wooden boards. Then he invested $ 100 a mixture other items, and started shooting videos of the operation.

186 Videos later, Blendtec retail sales shot up 700 percent. The company also earned up to 200,000 subscribers on YouTube, with each video to attract hundreds of thousands of visitors over time. "Will It Blend?" Also appeared in the main channels of high qualification as The Tonight Show, The Today Show and The Wall Street Journal, bringing even more popularity.

While the most effective shock Blendtec campaign now has fallen slightly, the company continues to post videos on their popular YouTube channel and the Internet company to build on their fanbase.

Dove Evolution

But not all viral campaigns are about showing their products. Can carry out a highly successful campaign without having to show what your product does.

Dove Evolution is a 75-second video created by Ogilvy and uploaded on YouTube in 2006. Has been viewed more than 9 million times since. Although the video was featured in 2006's Super Bowl commercial hype went plus being fed by bloggers because of its "believe in yourself" message. The business is primarily focused on associating their products with the warm feeling of happiness that one gets when will feel safe and beautiful.

Dove Approach to marketing is always about creating a movement that is bigger than its products, and this concept has been well received so far. The video aired on television as The View, Ellen, Entertainment Tonight, with bloggers, even making one of the Dove Evolution Top 15 most linked to videos-among bloggers, according to the blog tracking service Technorati.

All 3 viral campaigns are effective in their own ways. A specialist in Internet marketing or the engine of search marketing company, is important to adopt the right strategy to ensure a successful viral marketing campaign.

Christina Tan does web design at Internet Marketing Company – Conversion Hub and actively contributes to forums on topics related to advertising and social media marketing. She is also an SEO consultant for a certified SEO company.

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