Mooks T â € "is a T-shirt brand from Australia which was established in Melbourne, Australia in 1991. The brand was created by pro-skater, Peter Hill and graphic designer Richard Allan. At that time, there was a clear difference in the market for skater / surf style clothing. Due to the huge gap in the market quickly Mooks gathered a solid fan base that has continued to grow in Australia, and now the world.

Mooks t shirt designs consisted of completely new themes use a mix of tongue in cheek pop art with Japanese comic style drawings. Drawings also varied from the American College sports and graphic design Mooks saw become a popular fashion brand. Sooner or later it opened the first store was very popular and people began to queue outside the store. Shortly after This Mooks became a street wear the definition of which was the subject of much attention in Australia.

With a strong base in Melbourne, Australia and eventually spread Mooks clothing brand worldwide. As a new style of clothing that was destined to a whole new audience, there was an important determinant of growth due to a constant supply of new designs and styles constantly change, which called on this new and growing market. With this fresh and original style Again, even people who are not destined for the target group have started to buy many of the new style of clothes Mook.

Mooks T â € "shirt brand was established in the classic 1973 film by Martin Scorsese, "Mean Streets", which uses the word â € œmookâ €, which is the old New York slang for a wise man, hipster, a crook or a fool. The logo is a logo Mooks bulb horns. This logo can connote many different interpretations. The most common meaning that the logo is that the bulb represents the ideas and innovations, while a rebel horns and clever association of the mark has with their customers. This shows that the target audience for this type of clothing will be the type to rebel against the rules of society that are normally associated with surfer / Skater.

With the power of the Internet Mooks was able to sell many of their trademarks abroad. In 2001 Mooks was distributing clothes to more than 15 districts, including creating retail stores in Tokyo, London, Las Angeles and Sydney. When selling abroad Mooks has been able to massively increase your sales. First, through the use of online sales, which helped spread the word about who Mook. By selling to other counties online means that people in other counties be put to the mark. Therefore, this would give additional impetus to Mook to establish shops throughout the world.

From this we can see that a shirt is well Mooks developed and the clothing company that specializes in clothing for surfers and skaters. Being unique and rebellious social brand of this style has become very popular in Australia and now the world.

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