No matter what a fantastic cleaning service your company offers, if nobody knows you exist. If they are smart and motivated, there are many ways to promote your business not have to cost a lot. Here are just a few:

* Always be prepared with a speech by a "lift". When you meet people new willingness to talk about his cleaning business and your USP (unique selling proposition). Talk about the benefits versus the services it offers. That people know how their services can solve their problems.

* Establish goals of networking. By attending events, workshops or meetings, do not sit by people they know. The point is to meet new people. Make a goal to submit five cards. To be interesting, be interested in others, get their cards visit and ask questions about your business.

* Groups of union is another way to market your cleaning business. Every community has numerous organizations, such as a chamber of commerce, Rotary, BNI (Business Network International), which are excellent places to meet people and talk about what you do. But do not join if will not participate. Just being on the mailing list of a group will not generate sales or interest in your business.

* A great way to meet people is to volunteer in their community. Other volunteers in general, ask what you do. With a shirt with your business name is a reminder of the services offered.

* Teach a class through the local program of community education. Community education programs to attract people through its local service area. It will help you make establish contacts and also as an expert in your field.

* Ask people for referrals. There is nothing wrong with asking your current clients if they know of others who may use their services. In turn, must be interested in your company and make sure you promote them, when the appropriate situation arises.

* For joint ventures and equipment with a business that complements yours. As a cleaning company may want to work with a realtor, rental agency or apartment complex.

* Write a press release announcing your new business, promotions of employees, or attendance at industry events and conferences. Most newspapers have a section of business and are always looking for stories on local businesses.

* Direct mail campaigns can be effective, because they may be directed to a specific group. However, it can be expensive and may have to make repeated shipments before someone will contact you. Start by using postcards or cards website so that people know about your business, and then follow up with a phone call.

* Do not send email? Be sure to include a line signature in the email that includes your business name, website (if any) and a line or two about your business.

* Establishing a web presence. Today people surf the web for information on almost all products and services they buy. You can add a tremendous amount of information on their services, history and experience on a website.

For marketing your business requires time and creativity, but that does not mean you have to spend a lot of money. Put your best foot forward by using the tips above and then adjust your marketing plan your business grows.

Steve Hanson is co-founding member of The Janitorial Store (TM), an online community for owners and managers of cleaning companies who want to build a more profitable and successful cleaning business. Sign up for Trash Talk: Tip of the Week at http://www.TheJanitorialStore.com and receive a Free Gift!

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