If you own a circuit training franchise or a large national chain gym, there is no doubt that two of its major functions are marketing health club and increase profits. Every fitness center in the country is seeking new members, while at the same time trying to increase their income.

What if you could do both at the same time? What if you could get existing members to do some marketing gym for you, and do it for free? Even better, how excited would you be if its members actually paid to advertise the health club?

A T-Shirt can help to achieve all these objectives, which in more revenue and free advertising in the coming years. Workout clothes sale has been profitable for many gyms, and that could be for you, too.

Perhaps the best way to capitalize on the market for training is to wear T-shirts with their logo on the front. Members carry a high quality custom t-shirt, and every time I wear that will be advertising for you.

Before going into business on this side, it is important to into account exactly what kind of custom printed t-shirt purchase members. As an example, consider the women's circuit training gyms extremely popular spread across the United States. Most gyms these hydraulic circuit training to meet women. The color and quality are important, especially for a woman. Although most women do not wear a regular white t-shirt, will eat you buy a custom t-shirt. Cheap T-shirts that are almost see through after the first wash will not generate many sales. Offering high quality of the shirts in a wide variety of colors, on the other hand, sales are maximized.

So how do you get into this business profitable? It's simple! You already have the membership base, and all you need is a t-shirt design. For most you, who will be their current health club logo. Once you have decided on an image, slogan or logo for your Printed T-shirt, your next step is to find a supplier can t-shirts wholesale and manage all of your t-shirt printing needs.

Maybe you already have a t-shirt printer is working. Maybe even have quoted a price that seems to be low. But is that really what you are paying? Beware of hidden charges on your bill. Most providers charge gym clothes a set-up fee ranging from $ 60 to $ 140. To pay the fee each time you make a change in design of the shirt. Other companies quote a low price on the shirts and then hit with a huge shipping and handling fee, bringing the price per shirt for over $ 9. Hidden costs like these will erase any potential benefits.

To discover what kind of shirts nonprofit that has been doing in retail sales t health club, find one of their old bills and calculate the actual cost per shirt. Take the total amount paid, including set-up fees, shipping costs and dividing that figure by the actual quantity of shirts you received. You may be surprised by the amount you're actually paying for shirts.

Assuming that you have found a supplier with a reasonable price, you can sell his shirts logo members for $ 10 each. However, you may want to consider charging more for their shirts. For example, 24 hour Fitness center charges $ 16 to $ 20 for the women of his t-shirt. Bally's has a shirt for a man listed at $ 16.99. World Gym offers Logo T-shirt for $ 15.95 and base your t-shirt design up to $ 26 each.

If they decide to charge more than the $ 10 for their gym t-shirt, its profit margin could be something like this:
$ 10 retail = 42% Trademark
$ 12 retail profit margin = 71%
$ 14 retail profit margin = 100%
$ 16 retail profit margin = 129%
$ 18 to retail profit margin = 157%
$ 20 retail = 186% markup
(Based on a cost of $ 7 per shirt)

So now you aware of the benefits to be gained by selling workout clothes, while at the same time, get completely free market for fitness and advertising. Still not convinced that it must be selling shirts at the health club? Here's another idea that may even help the retention of members:

Maintaining a t-shirt design contest for members of your gym! They have their members to submit designs and ideas for a novelty t-shirt. Choose the best design and print for some sale. Giving members who have submitted the best design of a free t-shirt or some other prize. They should have fun, and be amazed with the ideas humor t shirt to create.

If you like this idea, here's a short funny shirt to begin:
"Leave your fat behind AT __________" (name of your gym)
"Actually weight is your driver's license.
"Do not Weight Another Day! Join today __________" (Name the gym)
"The Weight Is Over!"
"Change Your Life inch by inch."

The sale of shirts in your club health is profitable, which provides free advertising and can help increase member retention. No matter the size of your gym may be, this is a strategy that deserves a closer look.

About the Author:

This article brought to you by
Health Club Clothing
, a wholesale apparel clothing store for gym owners. We offer discount apparel wholesale clothing for health club, gym and fitness center owners. Please visit
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for more information.

Article Source: ArticlesBase.com – Health Club Marketing With Gym T-Shirts

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