You, the small business owner, are a powerful marketing force. It was his idea, his passion and knowledge that created the business. You are the face, personality and charisma of the company.

He has seven powerful tools as a business owner are often underutilized.

Your elevator speech should give your name and business, along with a memorable "hook" or slogan. There should be more than 60 seconds long, and focus on the benefit they provide to the prospects and value provided to customers. Your elevator speech should spread the passion and enthusiasm. Be sure to choose each word carefully, you only have 60 seconds. The practice, just flows naturally without sounding memory. You want to sound conversational and be able to make minor adjustments to fit seamlessly the event and the person you're talking about.

Your business cards should be good quality, not flimsy. Have made just for you. Templates and cards free look cheap and not give the impression that you want. Get a unique logo and show the personality of your business.

Be sure to include all your information contact email address in particular. I can not tell you how annoying it is to contact someone after an event to do business with them only to find that your business card does not have an email address. I do not want to go to their website and experience trying to find your e-mail mail or face to an email form. No email address that you miss opportunities. (You say you do not want spam? Keeping in touch is part of being available to companies. Why waste contacts you want?)

Use your card as a tool. Write notes or references in it when given to his touch, or write in a specific way that you can help. Type a reminder of how to monitor the card you receive. And they always have their cards with you!

Using the line profiles give you the club membership or that come with the media to make a true statement. Use a good current photo and fill out your full bio. Nobody wants to do business with an empty bio. Do not confuse it with a resume-should focus on the benefits and lights. Remember that it is a great way to let other people are making a list of former employers and alma maters. Avoid jargon, and focus your message to your target audience. Let your personality shine through. Let people know you and provide valuable information.

Ask your club professional association memberships and really work for you. Take advantage of online profiles and directory, get the value of discounts and benefits, and be sure to use all the advantages that you paid with your membership. Take a visible and active role. Commit to a few organizations, then go often and make it a valuable resource. Give generously to be a resource for responding to, major programs and serving on committees. Contact and ask, what does its job to be the bridge between people and organizations. Be the first to volunteer or see a need and fill. His leadership will be felt.

Get more of your media by using Facebook, Twitter, LinkedIn and other sites to find the connections and resources. Use your "window to the world" to provide recommendations and referrals and to share useful information. Search for people you know from business, your club or members, or past work or your alma mater. Reconnect and offer to be a resource. Participate in online groups and show their stuff with the responses and useful posts. The "lever of six degrees of separation" to realize who your friends are with friends and asking for connections. And avoid the temptation to add friends indiscriminately just to run a big number. On Facebook, Twitter and MySpace, the friendly people who have demonstrated a shared interest in the subject, such as membership of this group. In LinkedIn, only friend people who really know.

Create more value from their lectures and presentations. Ask the groups involved in whether it can be a speaker. Lead workshops and offer to give seminars. Make sure your appearance is a way to build your opt in list, offering a bonus track to people who attend. Ask the program coordinator for referrals to other groups which could also be a speaker. Sure to promote their appearances before and after sharing video or audio link and sending press releases. Above all, go to each event with a plan of how you to help build your business and target for the value type (potential clients, product sales, etc.) you will receive that day.

Participate in community strategic participation. It's great to volunteer to help organizations in the community, but if you're doing for the business (not personal) reasons, then make sure that link people to your business by always wearing a shirt logo or driving a company vehicle with magnetic signs on the screen or silk. Logo merchandise Contribute when asked about gifts, prizes, and if you sponsor an event, take full advantage of having a sign Nice or banner made. Assume a leadership role and opportunities for volunteers who choose to show your talent for business. For example, if you are an accountant and want more customers accounting, volunteers for the finance committee, not the publicity committee. You only have a limited amount of time to volunteer, so choose your organizations, not only based on sincere interest, but if for a business purpose, take a look at his ability to make connections that will lead to sales. Conveying your participation on boards and committees. Find ways of leadership and innovation. And make sure your network of volunteers and leaders to take full advantage on your investment of time and talent.

Make the most of its seven powerful tools and watch your business soar, even when the economy is tight.

Gail Martin owns DreamSpinner Communications and helps companies and solo professionals in the U.S. and Canada save money and get results through exceptional writing and marketing. Gail has an MBA in marketing and over 20 years of corporate and non-profit experience at senior executive levels. Gail hosts the Shared Dreams Marketing Podcast and the Shared Dreams Become Reality group on Facebook. She is also the author of The Summoner, The Blood King, Dark Haven and Dark Lady’s Chosen fantasy adventure novels in the Chronicles of the Necromancer series. Find her online at http://www.GailMartinMarketing.com. She’s Gail Martin on Facebook and LinkedIn.

Gail is also the author of the Solopreneur Survival Guide home study course and suite of products for start-up and small businesses, coaches, consultants and speaker/authors.

Media Intergration T-Shirt Video Screen Shirt Marketing

The Office Dunder Mifflin Paper Company T-Shirt $21.95 The Office Dunder Mifflin Paper Company T-Shirt is in stock and ready to ship from Tshirtoutlet.com. We stock The Office Dunder Mifflin Paper Company T-Shirt for $21.95. We appreciate your order.

Arrested Development Bluth Company T-Shirt $19.88 Arrested Development Bluth Company T-Shirt This is an officially licensed Arrested Development t-shirt in which these Arrested Development shirts have been screen printed with the Arrested Development image on front. These Arrested Development tshirts are usually made from heavyweight preshrunk 6oz. cotton tee shirt blanks. Check back often for some of our new Arrested Development clothing and other Arrested Development Merchandise at great prices only at – www.StylinOnline.com .

Whatever! Company You Suck T-Shirt $20.5 Let this T-shirt that reads “you suck and you’re really dumb” be your brick through the other guy’s window!

Whatever! Company You Suck T-Shirt 2XL $22.5 Let this T-shirt that reads “you suck and you’re really dumb” be your brick through the other guy’s window!

Whatever! Company You Suck T-Shirt 3XL $24.5 Let this T-shirt that reads “you suck and you’re really dumb” be your brick through the other guy’s window!

Whatever! Company You Suck T-Shirt 4XL $26.5 Let this T-shirt that reads “you suck and you’re really dumb” be your brick through the other guy’s window!

Whatever! Company My Dark Cloud T-Shirt $20.5 Rain on everyone’s parade with this T-shirt that reads “my Dark Clound pwns your Sunny Day.”

---